Monday, September 16, 2013
Web design, particularly for small business, is changing due to the changing market needs. The prospective customer base is consistently increasing consequently increasing the traffic to the websites. Additionally, people do not limit themselves to computers anymore. They also surf the web through iPads, smartphones and kindles. To capture such a market, one needs to have a website which is optimized for the new devices consumers use.
There are many interesting and creative elements which are expected in small business website design in the next couple of years. For instance, the general web interface is expected to change. Currently, most websites are composed of web pages with a lot of written words. Although this is important in communicating with the prospects, it is not as effective as images and videos. The written content will soon be only limited to the blog pages of each website. In the other web pages, web designers are expected to use more captivating methods get the attention of each visitor.
Simplicity is the key to website design. People are branching off from the past methods of design where web designers used to show off by increasingly creating complicated websites. Such websites have proven to be very ineffective since users always have a hard time navigating through them. This subsequently reduces the businesses' prospect conversion rate. A simple website, though not considered attractive by some web designers, simplifies the user experience. Consequently, the website attracts more traffic and more sales are made.
Security is also one very crucial element in the future of any business website design. Currently, a significant number of websites require their users to sign up through a secure method. However, many are accounts are regularly compromised due to hackers and malware. To counter the exceedingly creative cyber criminals, website designers are expected to use tight security protocols on the websites. To help users avoid signing up in multiple websites, the sites will also allow individuals to securely log in through their social media accounts.
These new trends in small business web design will definitely boost the growth of such business to a level they can compete with the established large businesses.